"One of the lies that we tell ourselves all the time is that it’s too hard. People aren’t going to change. It’s too hard to change. People aren’t going to stop eating animals. It’s too hard to change. Now you can call me crazy ‘cause I know it sounds crazy, but I have more faith in people than that. I know people change. I see it every single day. The problem is the more you keep telling people it’s too hard to change, the more they’re going to believe you. The more we keep telling people that there is something radical about eating fruits, vegetables, nuts, grains, mushrooms, beans, herbs, and spices, the more we keep telling people there is something extreme about not eating those mutilated bodies and stolen secretions of non-human animals, the more we keep telling ourselves these things… then nothing will change."